“Larga cola a las Ventas altas” o como aumentar trafico y la conversión de una tienda online

Nowadays, any entrepreneur has access to an endless number of online sales channels. We’ve all heard of and seen success stories with sales on Instagram, Facebook, TikTok, etc. These platforms drive sales through existing followers (regular sales), viral effects and recommended sales (influencers, bloggers), and situational sales from feed scrolling (advertising).

However, when searching for a product or service, do you rely exclusively on these platforms? Their search functionality is far from ideal. This is why Google remains the most effective and relevant search service. Unlike social networks, online marketplaces, or entertainment portals, Google was built specifically for search and continues to evolve as the leading search tool. In fact, Amazon actively encourages its store owners to promote their products via Google, as its marketing department understands that Google provides the largest share of targeted traffic.

What is targeted traffic today?

Since this post is aimed at e-commerce entrepreneurs rather than SEO or digital marketing specialists, we’ll simplify the terminology for a clearer understanding.

E-commerce has been expanding rapidly, and with the growing number of products and services online, we’re witnessing a major shift:
High-frequency search queries (HFQ) are becoming increasingly expensive and less effective.

In the past, users would visit a website, browse around, and settle for whatever they could find. Today’s users, however, are less patient and more demanding. They want precise results as quickly as possible.

For example, when someone searches for "buy iPhone 14 Pro red 128GB," they expect to land directly on the product page for that exact iPhone model, with an option to purchase and arrange delivery immediately.

Google has long been refining its algorithms to improve query matching, prioritizing user convenience and search relevance. The goal? Deliver the best answer in the fewest clicks.

How does this impact your e-commerce business?

Let’s break it down:

• The number of search queries is increasing, and the length of each query is growing.
• Users add more specific details to their searches to get better results.
• A customer-centric website should cater to this need.

SEO Trend: The Shift from HFQ to More Specific Queries

From an SEO specialist’s perspective, we observe the following trends:
✅ HFQs (high-frequency queries) still play a key role, but their conversion rates are declining.
✅ Users still use HFQs but tend to refine them with medium-frequency (MFQ) and low-frequency queries (LFQ).
✅ A common search behavior is to start with a broad HFQ and then refine it by adding more details (MFQ & LFQ) during the same Google session.

How Does This Affect Your E-commerce Strategy?

This shift in search behavior significantly impacts content structure and promotion strategy.

Ideally, your website should have a dedicated landing page for every medium-frequency (MFQ) and low-frequency (LFQ) query.

Even if you have 100 products, these pages could total tens of thousands. If you have 5,000, 10,000, or even 100,000 products, the number of required pages skyrockets.

The Solution: Smart Filters by Uniioo

Manually creating thousands of landing pages is impossible. Automation is the key.

At Uniioo, we’ve developed the Smart Filters module to solve this complex yet crucial problem.

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This algorithm increases traffic for MFQ & LFQ queries while reducing SEO workload and resource consumption.

Real-World Example: Boosting Organic Traffic with Smart Filters

One of our clients, an outdoor clothing manufacturer, has been selling successfully on our platform for a year.

SEO Strategy Breakdown:

• Initially, we implemented basic SEO and started with HFQ-based promotion (blue area in the graph).
• In month 5, we activated the Smart Filters module, leading to a significant spike in organic traffic (green area in the graph).

With Smart Filters, you can automate and scale your SEO strategy, driving more relevant traffic to your site effortlessly.

 

The technology required to attract this type of traffic is complex and demands significant resources. However, Uniioo provides specialized modules to streamline and optimize this process efficiently.

Steps We Implemented:

1️⃣ Keyword Analysis – Identifying and grouping key queries while selecting the most relevant product attributes for users.
2️⃣ Product Parameterization – Structuring the site's product catalog based on these attributes.
3️⃣ Integration & Configuration – Enabling Smart Filters through the admin panel.
4️⃣ Activation of Smart Filters – Automatically generating product catalog pages based on low-frequency keyword queries.
5️⃣ Traffic Acquisition & Conversion – Increasing organic traffic and improving conversion rates.
6️⃣ Unlimited Expansion – Continuously broadening the scope of low and medium-frequency queries to maximize reach.

We implemented this strategy for our client, resulting in a significant traffic increase. Here are the results from automatically generated pages using the Smart Filters algorithm:

 

 

Low-frequency queries are highly effective traffic sources. There are countless opportunities, and competition is minimal—at least for now. They represent a goldmine for any online business looking to drive organic traffic.

At Uniioo, we're excited to help you take advantage of this opportunity!

If you'd like to learn more about how to attract traffic to your website using medium and low-frequency queries—and how Uniioo can assist you—feel free to contact us. Our specialists will provide you with a detailed consultation and help you find the most effective solution for your business.