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Dropshipping is an e-commerce model in which the customer purchases a product from an external supplier through the seller's online store, and the supplier ships the product directly to the buyer. Dropshipping allows online stores to sell products without needing their own warehouse or logistics, focusing all their resources on generating traffic and conversions—that is, receiving orders and sales.

For every organization, objectives and the strategy to achieve them are fundamental. Let’s look at two goal-setting approaches — KPI and OKR, which help build a “roadmap” from the current reality to the desired future.

Low frequency queries are effective traffic sources. There are many of them, and there is virtually no competition, at least for now. They represent a vein of gold for any online business that wants to attract organic traffic. And we, at Uniioo, will be happy to help you with this.