Testing / Go-to-Market Strategy
explore markets, validate hypotheses
Anticipation of success or fear of risks? We understand your challenges
Launching a new business, entering a new market, or testing an innovative idea always comes with uncertainty.
Is there demand? Will promotion be profitable? Will I waste too much time and money on a failed launch?
These questions hold many entrepreneurs back. Uniioo offers a proven solution that helps you answer them before making major investments.
TESTING MARKETS QUICKLY AND CHEAPLY
What problems does the Testing Market Approach solve?
01
High financial risks
Launching a new product or business without testing can lead to significant losses.
02
Difficulties in determining demand
Not all ideas that seem promising are actually interesting to consumers.
03
Uncertainty with market strategy
Without real data, it is difficult to choose the best sales channels and marketing model.
04
Wasted time and resources on an unsuccessful launch
Traditional market entry requires significant resources that could be wasted.
When do you need this solution?
Scaling to new markets
When entering a new market where there is no data on demand and consumer behavior.
Testing hypotheses and assumptions
If there are doubts about pricing, positioning, or the target audience.
Finding a successful marketing strategy
When you need to identify an effective marketing approach for sales.
Testing online demand
When it is necessary to test traffic and conversions for future growth strategy.
Advantages of the Testing Market Approach fromuniioo
Reduced financial risks – no need to invest large budgets in development, production, and advertising without validating hypotheses.
Real data instead of assumptions – testing provides objective information about the market and consumer behavior.
Flexibility and strategy adjustment – ability to adapt the strategy or marketing campaign before the official launch.
Faster market entry – a Minimum Viable Product (MVP) or test sales allow quick feedback collection.
Optimized marketing expenses – investments go only into channels that actually work.
TESTING HYPOTHESES - MINIMIZING RISKS
How does the Testing Market Approach work?
01
Market analysis and selection of test hypotheses
• Identifying potential demand.
• Formulating key marketing assumptions.
• Developing a test offer.
02
Launching MVP or test campaign
• Creating an online store, possibly a test version.
• Test launch of advertising on Google Ads, Facebook Ads, and attracting initial traffic.
• Engaging the first customers and evaluating their behavior.
03
Analyzing received data and adjusting the strategy
• Evaluating the effectiveness of advertising channels.
• Analyzing conversions and customer acquisition costs.
• Identifying the main barriers to purchase.
04
Full-scale business launch
• Using a verified business model.
• Scaling successful marketing strategies.
• Optimizing sales and customer service processes.
What will we do to test the markets?
01
We’ll analyze traffic, competitors, and search queries
At this stage, we prepare a report on the current market situation. We form key hypotheses for testing and define primary KPIs (quantitative and qualitative).
02
Online Store Launch
Following the MVP (Minimum Viable Product) principle, we quickly and affordably set up and launch the online store.
03
Traffic Acquisition
Setup of test ad campaigns, attracting visitors, and collecting data.
04
Data Processing & Analysis
Accumulation, processing, and analysis of data; adjustment of test campaigns if needed.
05
Analytics & Reporting
Analysis of collected data and preparation of reports to support confident strategic business decisions.
SMART PATH TO A SUCCESSFUL BUSINESS
Results you will get
Minimization of failed launch risks
A proven marketing strategy that has demonstrated its effectiveness.
Clear understanding of market demand
Stable sales and significant optimization of marketing and development costs.
Implementation plan and costs
01
Go-to-Market
Research
Quick market audit for an eCommerce launch – preliminary target market analysis and readiness assessment for online sales
€380
02
Online Store Setup and Launch
Domain selection, store publication, content upload (electronic sources), sales module setup, registration and configuration of Google Ads accounts and integrations
€1380
03
Traffic Acquisition and Support
Launch and management of Google advertising campaigns, traffic acquisition, campaign support. Monthly reporting, evaluation of results based on planned KPIs. Price is "from" and includes ad clicks or impressions. Monthly fee.
€2300
04
Post-Campaign
Report
Final document summarizing results, evaluating effectiveness, providing conclusions: whether to scale, what to adjust, which channels performed well, which audience segments responded, cost per acquisition, average order value.